igniwa.com

Influencer Marketing

San Francisco, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive global influencer strategy and turn creators into a repeatable, scalable acquisition channel.

  • Own global influencer strategy and end-to-end execution across key platforms.
  • Must-have: Senior, hands-on influencer marketing leadership with 0→1 and 1→10 experience.
  • Standout: Turns influencers into a durable GTM channel.

Job Description

Responsibilities

  • Design and own global influencer strategy across Instagram, TikTok, LinkedIn, and YouTube
  • Identify, onboard, and manage influencers across tiers
  • Build long-term influencer partnerships, not one-off posts
  • Own outreach, negotiation, contracting, timelines, and delivery
  • Develop clear influencer briefs that translate value into native, high-performing content
  • Build systems for tracking performance: CAC, retention, assisted conversions, and brand lift
  • Experiment aggressively with formats, influencers, and narratives - double down on what works
  • Turn influencers into a durable GTM channel (not just a marketing experiment)
  • Work closely with founders and Growth to align influencers with launches, features, and narratives
  • Explore non-obvious partnerships: affiliates, rev share, co-created products, education, communities

Requirements

  • Senior, hands-on Influencer Marketing Lead
  • 0→1 and 1→10 experience
  • Experience running influencer programs in the US (early stage/SaaS preferred)

Preferred

  • Experience across multiple platforms: Instagram, TikTok, LinkedIn, YouTube
  • Global influencer relationships experience
  • Ability to turn influencers into a repeatable, scalable acquisition channel
  • Senior, hands-on influencer marketing leadership experience