Responsibilities

• Develop and execute influencer marketing strategies aligned with revenue and growth targets
• Build and scale influencer programs including seeding, affiliate, and ambassador initiatives
• Identify and test new growth opportunities across TikTok, Instagram, and emerging platforms
• Identify, recruit, and onboard influencers aligned with brand identity and audience
• Manage high-volume outreach and maintain a consistent pipeline of creators
• Build long-term relationships with top-performing influencers and brand ambassadors
• Negotiate partnerships, deliverables, and compensation structures
• Prioritize performance-based collaborations (commission, hybrid deals)
• Manage campaigns end-to-end from outreach to delivery
• Track campaign performance using discount codes, affiliate links, and Shopify analytics

Requirements

• 2–5+ years experience in influencer marketing, social media, or digital marketing
• Proven track record of managing influencer campaigns that generate measurable sales
• Strong understanding of TikTok, Instagram, and content-driven growth strategies
• Experience negotiating influencer partnerships and managing campaigns
• Highly organized, proactive, and execution-focused
• Strong communication and relationship-building skills
• Must have experience driving revenue through influencer campaigns, not just engagement or brand awareness.

Preferred

• Experience in fashion, swimwear, or e-commerce brands
• Familiarity with Shopify, affiliate tracking, or influencer platforms
• Existing network of influencers or creators

Benefits

• Competitive salary
• Flexible paid time off (vacation, sick days, holidays)
• Creative and entrepreneurial work environment
• Quarterly apparel allowance