Influencer Manager

Atlanta, GA (Hybrid)

$66K/yr – $91K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own influencer relationships and end to end campaign execution, coordinating with campaign managers on weekly updates, and turning performance insights into post campaign actions for clients and analysts.

  • Influencer casting and budget optimization: discover, negotiate, and plan media to maximize campaign performance.
  • Strategy and post campaign insights: help build briefs, present strategy, and deliver post campaign analysis.
  • Cross functional delivery: align assets, schedules, and brand guidelines across clients and internal teams.

Job Description

Responsibilities

  • Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.
  • Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance
  • Participate in building and presenting strategy presentations and post-campaign insights.
  • Own influencer casting for each campaign; discovery, negotiation and media planning while maximizing campaign budgets and performance
  • Use best practices and insights to better optimize campaign results by interpreting standard and custom reports.
  • Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.
  • Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
  • Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules
  • Accountable for hitting campaign KPIs and goals -- Reporting, recapping and post campaign analysis with support from Analyst
  • Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, execute partnership agreements
  • Enforce brand/program compliance, and communicate guidelines to analyst who supports in the monitoring

Requirements

  • Bachelor's Degree or related work experience and minimum of 2 years’ experience in the online marketing industry-ideally digital performance, influencer or social media marketing.
  • Clear and effective communicator. Can convey complex results in a simple, clear manner, using solid business acumen, demonstrating a competent level command of digital marketing concepts.
  • Ability to execute a variety of tasks within designated time frames, delivering exceptional quality results and are able to directly contribute to the formation of client campaigns.
  • Ability to work across departments and divisions by building consensus and delivering upon stated objectives
  • Results oriented problem solver.
  • Proficient knowledge of the Microsoft suite of products including Windows, Word, Excel, and PowerPoint.
  • You are respectful to varying opinions and perspectives.

Benefits

  • Flexible time off without the hassle of accrual
  • A generous number of paid holidays
  • Company-sponsored team-building events
  • An Employee Referral Program
  • Annual recognition awards
  • Hybrid work arrangements for optimal work-life balance
  • Parental bonding leave
  • Backup care options for children and elders
  • An employee discount program
  • International SOS program for global support
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215