Drive influencer marketing strategy and program execution to generate measurable revenue in a fashion/ecommerce brand.

• Influencer Strategy & Growth
• Develop and execute influencer marketing strategies aligned with revenue and growth targets
• Build and scale influencer programs including seeding, affiliate, and ambassador initiatives
• Identify and test new growth opportunities across TikTok, Instagram, and emerging platforms
• Creator Sourcing & Partnerships
• Identify, recruit, and onboard influencers aligned with brand identity and audience
• Manage high-volume outreach and maintain a consistent pipeline of creators
• Build long-term relationships with top-performing influencers and brand ambassadors
• Campaign Execution & Negotiation
• Negotiate partnerships, deliverables, and compensation structures

• Performance Tracking & Optimization
• Track campaign performance using discount codes, affiliate links, and Shopify analytics
• Analyze results based on revenue, conversion, and ROI
• Scale high-performing creators and discontinue underperforming campaigns quickly
• Content & Creative Coordination
• Oversee influencer-generated content (Reels, TikTok, UGC, photos)
• Collaborate with internal team to repurpose content for paid media campaigns
• Ensure all content aligns with brand standards and visual identity
• Cross-Functional Collaboration
• Work closely with paid media team to amplify top-performing influencer content
• Align campaigns with product launches and seasonal drops
• Monitor competitors, trends, and opportunities within the market