College TikTok Influencer – Lube Life
OnCampusNation, a division of The Campus Agency
West Virginia, USA (Remote)
AgencyFull-timeIntern/new grad
2 days ago
Influencer & Gifting Specialist
West Hollywood, CA (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive influencer, creator, and VIP programs for New Ground’s clients, owning gifting, sourcing, and campaign support with a network of fashion/beauty talent.
- Lead influencer gifting, sourcing, outreach, and reporting across multiple client retainers.
- Must-have: 4–5 years in influencer marketing or related agency roles.
- Standout: Strong network of influencers/creators and event support capabilities.
Job Description
Responsibilities
- Lead the strategy, planning, and delivery of all influencer, VIP gifting, product seeding, and creator outreach programs across the New Ground client portfolio, ensuring activity is brand-right, culturally relevant, and executed to a high standard.
- Work closely with Client Partners to understand each client’s brand world, audience, campaign objectives, and product priorities, translating these into thoughtful influencer, creator, VIP, and tastemaker recommendations.
- Own the end-to-end gifting process across sourcing, outreach, product selection, dispatch coordination, follow-up, clipping, monitoring, and reporting, utilizing junior team members and wider agency support where required.
- Build, maintain, and continuously evolve New Ground’s influencer, creator, VIP, stylist, and agency “friendlies” database, ensuring the agency has a rich, organized, and high-performing network of relationships to draw from across all client needs.
- Support the development and execution of influencer campaigns across creator sourcing, shortlisting, outreach, negotiation, briefing, agreement management, delivery tracking, and post-campaign reporting.
- Identify and build relationships with influencers, creators, VIPs, stylists, tastemakers, and rising talent who are relevant across beauty, fashion, health, wellness, lifestyle, and culture, with a strong understanding of who drives awareness, engagement, conversion, and brand credibility.
- Support the sourcing of content creators for UGC, paid social, ad creative, product education, tutorials, testimonials, and other content needs, ensuring each creator is aligned with the client’s brand identity and campaign goals.
- Support Client Partners with event guest list development, influencer/VIP outreach, and talent recommendations for client events, product launches, dinners, activations, and brand moments.
- Support the development of Groundspace as a relationship-building showroom by identifying and inviting high-profile influencers, VIPs, stylists, creators, and brand-right talent for dressing appointments, product introductions, and gifting opportunities.
- Stay ahead of influencer, creator, social, and cultural trends, bringing a strategic point of view on emerging talent, platform behavior, content formats, and new opportunities for clients and the wider agency.
Requirements
- College degree (or minimum 3 years of equivalent work experience).
- Minimum 4-5 years of experience in influencer marketing, influencer gifting, creator partnerships, VIP relations, talent relations, or closely related agency roles.
- Agency-side experience is strongly preferred.
New Ground
New Ground is a new market marketing studio. Founded by two US-dwelling New Zealanders, we specialize in helping brands smash into the American market, build early fandom, and drive ridiculous growth.Our services are built around what brands really need when breaking ground in new territory. Working across disciplines, we plan, ideate, produce and introduce your brand to the people that matter most, in the places that'll create the biggest impact.You're in good hands. You'll have a good time.Let's break new ground together.
Headcount Trend
Current headcount: ~6
