Responsibilities

• Own the creator partnerships strategy across affiliate, UGC/content, whitelisting, and larger influencer/celebrity partnerships — setting goals, tiers, standards, and operating cadence
• Continuously improve creator sourcing and recruitment across micro, mid, macro, and select talent — balancing volume, quality, and brand fit
• Oversee onboarding end-to-end: application → acceptance → contract → tracking links/codes → seeding → briefing → posting → performance review
• Build creator briefs that reliably produce on-brand, high-performing content (hooks, claims guardrails, do’s/don’ts, shot lists, examples, edit notes)
• Own product seeding strategy and logistics coordination — ensuring creators receive product on time, tracking shipments, managing replenishment, and controlling costs
• Build and manage a whitelisting program that is frictionless for creators and effective for Growth (permissions, handle access, flighting windows, renewals, creative organization)
• Oversee retail influencer program in 2026 by building a creator bench + content library and playbooks built for major launch moments
• Own affiliate program operations and optimization: creator activation, repeat posting, conversion rate, AOV, revenue contribution, and cohort quality

Requirements

• 4–6 years of experience in influencer/creator partnerships, affiliate marketing, or creator performance for a DTC brand or agency (with DTC clients)
• Demonstrated ability to build and operate creator programs — comfortable owning both relationships and operations end-to-end
• Strong negotiator with experience owning contracts, deliverables, rights, whitelisting permissions, and renewals
• Highly organized operator who can build SOPs, templates, and systems from scratch and run them reliably
• Performance-minded: comfortable with attribution, dashboards, testing loops, and using data to make decisions
• Strong creative instinct and taste — able to brief creators clearly and elevate output without over-controlling
• Excellent communication skills — can manage creators and cross-functional partners with clarity and speed

Preferred

• Entrepreneurial: Scrappy, resourceful, and thrives in ambiguity.
• Low Ego: Curious, open to feedback, and willing to roll up sleeves.
• High Craft: Sweats the details—tone, visuals, and positioning.
• Accountable: Takes total ownership of outcomes, wins, and losses.