Responsibilities

• Scale Influencer & Ambassador Community: Lead prospecting, outreach, and tiering of creators to activate 250+ qualified creators monthly across seeding and micro-campaigns. Increase earned and ambassador content volume month-over-month while identifying and elevating 3–5 breakout creators per month.
• Deepen Creator & Community Relationships: Develop structured relationship plans for high-priority influencers (including those not currently paid) through thoughtful sampling, seasonal gifting, and surprise & delight initiatives. Improve seeding-to-content conversion rate to 50%+ and increase repeat creator rate to 25%+.
• Own brand community engagement across priority platforms by:
• Managing DMs and comment responses within a 24–48 hour window
• Monitoring and engaging with brand tags and mentions daily
• Participating in larger relevant conversations outside the brand page
• Identifying high-potential creators and ambassadors from community interactions
• Elevating strong UGC and customer insights to the team
• Manage Inbound Creator Flow: Create and maintain an organized inbound workflow. Evaluate creator fit, segment into tiers (sample, ambassador, future paid), respond within one week, and ensure high-potential creators never fall through the cracks.
• Execute Influencer Campaigns: Support and execute cooking broth, tallow, and co-branded campaigns from brief to recap. Manage timelines, deliverables, usage rights, FTC compliance, and creator communication. Deliver campaign recaps within 7 days of completion.
• Maintain Operational Excellence: Maintain clean tracking systems across creator relationships, usage rights, performance reporting, and community workflows. Propose at least one system improvement per quarter to increase efficiency, creator experience, or community management.
• Support Co-Branded Partnerships: Assist in outreach to aligned brands, join vetting calls, and provide POV on collaboration opportunities. Independently execute smaller co-branded influencer activations.
• Lead with Insight: Analyze creator performance, engagement rates, conversion signals, and community sentiment. Translate insights into clear recommendations for optimization and future investment.

Requirements

• 2+ years of experience in influencer marketing, PR, community management, or similar field (CPG or food & beverage preferred)
• Demonstrated ability to manage high creator volume while maintaining personalized communication
• Experience managing brand DMs, comment engagement, and community workflows
• Strong understanding of TikTok, Instagram, and emerging creator trends
• Experience tracking deliverables, usage rights, and compliance
• Highly organized and detail-oriented with strong project management skills
• Data-driven mindset - comfortable analyzing engagement rates and identifying breakout creators
• Strong written communication skills and confident, professional outreach
• Commercially minded - understands how influencer and community engagement support retail velocity and product launches
• Proactive, self-starter mentality with bias toward action

Preferred

• Experience with ambassador programs or micro-influencer scaling
• Familiarity with influencer platforms (Aspire, Archive, Canva, etc.)
• Experience monitoring and engaging in broader cultural or brand-adjacent conversations
• Passion for health, wellness, real food, and performance culture

Benefits

• Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
• Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
• Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
• Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use