Influencer & Affiliate Marketing Manager

New York City, NY (Hybrid)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 13 days ago

Job Summary

Own and scale BNTO’s creator and affiliate partnerships from sourcing to optimization, driving program growth and performance.

  • Lead end-to-end creator recruitment, briefs, and partnerships.
  • Own budget, forecasting, and ROI analysis for the affiliate and creator programs.

Job Description

Responsibilities

  • Source, vet, and recruit creators and influencers whose audience and content align with the BNTO brand.
  • Negotiate deliverables, usage rights, and compensation directly with creators and their representatives.
  • Manage day-to-day relationships across an active roster of creator partners, from first outreach through close of partnership.
  • Coordinate product gifting, creative briefs, and content approvals to keep partners on-brand and on-schedule.
  • Track and report performance, and use the data to continually refine the creator mix and creative briefs.
  • Write creative briefs to provide guidance on brand and content requirements.
  • Own and grow BNTO's affiliate program end to end, from recruitment through ongoing partner management.
  • Recruit and maintain relationships with top-tier affiliates through regular check-ins, performance reviews, and co-marketing opportunities.
  • Analyze program-level and partner-level performance to continually prune underperforming partners and double down on what's working.
  • Own the affiliate program budget, including forecasting spend, tracking commissions and bonuses against ROI/CAC targets, and reallocating budget toward top-performing partners.

Requirements

  • 5+ years of experience in influencer and affiliate marketing, ideally with a beauty or fashion brand.
  • A track record of scaling influencer and affiliate programs to drive significant revenue.
  • Experience owning program budgets and reporting results against it (CAC, ROI, conversion).
  • Hands-on experience with affiliate and influencer platforms (e.g., ShopMy, LTK, TikTok Creator Marketplace, Impact, CreatorIQ, etc.).
  • Strong platform fluency across TikTok, Instagram, and YouTube, with an eye for what performs natively on each.
  • Strong communication skills and comfort being the voice of the brand in creator and affiliate conversations.
  • Excellent organizational skills and ability to juggle multiple programs, budgets, and deadlines without dropping details.
  • You believe that feedback is a gift; you can receive and grow from feedback, all without ego.
  • Nimble, scrappy and adaptable with a high sense of urgency. Can thrive in a fast-paced, early-stage startup environment, including pitching in to support other persons and teams
  • Will consistently cultivate a culture of positivity inclusion where all team members feel a sense of belonging and can bring their authentic selves to work

Benefits

  • Pay range of $90,000 to $120,000, depending on relevant factors such as experience, skill sets and the final job level. The higher end of this range is reserved for candidates with higher experience and qualifications.
  • We offer medical, dental, vision and life insurance with generous company contributions, a company 401(k) plan; PTO policy with company holidays and paid parental leave; and generous equity.

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

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Influencer & Affiliate Marketing Manager

ViaVia Corporation · New York City, NY · Hybrid