Responsibilities

• Identify and source creators to collaborate with across TikTok, Instagram, and other platforms
• Manage product seeding and gifting campaigns at scale
• Identify and recruit creators for paid collaborations
• Build and maintain strong relationships with influencers and creators
• Negotiate rates, deliverables, and partnership terms for paid collaborations
• Develop influencer marketing campaigns aligned with product launches and brand initiatives
• Recruit and manage affiliate partners and creator ambassadors
• Identify and recruit UGC creators for paid content production
• Manage PR gifting initiatives and creator outreach
• Maintain organized systems for creator communication, outreach, and gifting

Requirements

• 3+ years of experience in influencer marketing, creator partnerships, or affiliate marketing
• Experience working with DTC beauty, fragrance, or skincare brands strongly preferred
• Strong understanding of TikTok and Instagram creator ecosystems
• Proven experience negotiating influencer partnerships and managing campaigns
• Experience running product seeding and gifting programs at scale
• Experience recruiting and managing UGC creators and Influencers
• Strong organizational and relationship management skills
• Ability to independently own and grow an influencer marketing program
• Strong understanding of the current creator economy, including long-term creator partnerships, brand affinity building, and organic brand integration into creator routines