Responsibilities

• Develop and execute influencer and affiliate marketing strategies across Green Thumb's full brand portfolio - spanning core cannabis brands, RISE dispensaries, and beverage brands Señorita and Rythm Beverage.
• Identify, vet, and recruit influencer and affiliate partners aligned to each brand's voice, audience, and goals.
• Manage end-to-end influencer relationships: outreach, contracting, briefing, content review, publishing, and performance tracking.
• Build and manage an affiliate program infrastructure, including partner recruitment, link and promo code management, commission structures, and payout tracking.
• Collaborate with the social media, brand, and creative teams to ensure influencer content aligns with campaign strategies and brand guidelines across all brands.
• Develop content briefs and parameters that give creators room to be authentic while staying on-brand and compliant with state-level cannabis marketing regulations.
• Own and report on influencer and affiliate KPIs - reach, engagement, conversions, EMV, and ROI - with regular performance reports across brands.
• Conduct ongoing competitive audits of influencer and affiliate activity across the cannabis, dispensary, and beverage landscapes.
• Stay current on FTC disclosure requirements, platform policies, and state-level cannabis marketing regulations to ensure all partnerships remain compliant.
• Manage influencer and affiliate budgets across brands and campaigns with accuracy and accountability.

Requirements

• You have 2-4+ years of experience in influencer and/or affiliate marketing, preferably within cannabis, beverage, wellness, or lifestyle consumer brands.
• You are fluent in influencer and affiliate platforms, such as Sprout Social, AspireIQ, Grin or similar tools.
• You are a skilled relationship builder who can identify the right partners, earn their trust, and sustain productive long-term collaborations across a diverse brand portfolio.
• You understand performance marketing fundamentals - you know how to set goals, track results, and optimize programs based on real data.
• You can write compelling outreach and creative briefs that attract high-quality creators and set partnerships up for success.
• You can manage a portfolio of partners and campaigns simultaneously, balancing speed with attention to detail and regulatory compliance.
• You are up on creator culture - who's up-and-coming, who's authentic, and what's resonating across Instagram, TikTok, YouTube, and Reddit.
• You can roll with the regulatory nuances of cannabis marketing and can navigate compliance requirements without killing creative momentum.
• You have a good sense of humor. You know how to find and brief creators who can build brand love authentically and have fun doing it.
• Must be able to travel to work events, which may occur on evenings and/or weekends. Expected travel = 10-15%.

Preferred

• Bonus: Bonus if you're already experienced in cannabis and/or wellness culture.