Responsibilities

• Lead the creation and management of the overall marketing plan and strategy for a given GTM segment or plan area setting key goals objectives and plan area KPIs to measure success
• Identify and integrate insights and priorities from key stakeholders and inputs from GTM strategy team to ensure alignment with business objectives
• Establish and evangelize audience-specific and/or industry-specific thought-leadership strategies tying into the brand and horizontal thought-leadership strategy
• Identify and execute flagship strategic industry events to drive awareness and generate demand partnering with field marketing on the pre- and post- event sales outreach orchestration
• Partner with field marketing and sales leaders to develop targeted prospect/ customer high-touch ancillary events that support the overall go to market strategy.
• Collaborate with campaign strategy teams to review and approve the content mix and tactics ensuring alignment with business goals and maximizing impact
• Own creation of comprehensive campaign briefs in partnership with the portfolio marketing team by defining objectives target audiences messaging and creative requirements for guiding strategy and execution
• Partner with international regional marketers to ensure marketing plans and campaigns drive global engagement and demand
• Partner with external vendors agencies and industry partners to amplify the reach and impact of global programs
• Operate as innovative thought leader contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends

Requirements

• Bachelor's degree or equivalent experience
• 10 years in a marketing programs equivalent role with sales interaction
• Experience in marketing/marketing communications
• Experience developing marketing plans and budgets
• Demonstrated successful experience in composing and presenting basic information in group settings
• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with executive presence
• Excellent organizational multi-tasking and time management skills
• Excellent collaboration skills applied successfully within team as well as with all levels of employees in other areas
• Excellent Microsoft Excel skills
• Excellent leadership sound judgement and business acumen skills