Industry Marketing Head - Technology Business Unit

Santa Clara, CA (On-site)

$188K/yr – $254K/yrSenior Level13+ years expFull time

Posted 7 days ago

Job Summary

Lead and scale a global Marketing Organization across strategy, demand generation, and ABM for a tech and IT services portfolio, partnering with sales to drive pipeline through distributed hubs in the Bay Area and India.

Own global marketing strategy and operating model
Drive ABM, demand generation, and cross-functional alignment with senior stakeholders

Job Description

Responsibilities

Build and Scale a Global Marketing Organization
Stand up and scale a global TBU marketing team with core hubs in the Bay Area and India
Hire, develop, and lead a high-performing, distributed team
Establish a modern, agile, and outcome-driven marketing operating model
Own the Global Marketing Strategy
Define and execute the end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM
Build and manage an integrated marketing plan aligned to business growth priorities
Shape TCS positioning across Software & SaaS, Semiconductor, Hardware, Networking, New tech and Deep Tech (AI, Quantum, Crypto)
Elevate the Brand in the Bay Area
Establish TCS as a credible, differentiated partner in the Silicon Valley ecosystem

Requirements

13-15+ years of B2B marketing experience in technology / IT services / consulting
Proven track record of building teams and scaling marketing functions from scratch
Strong ability to collaborate across multiple marketing teams and drive alignment in a matrix organization
Strong understanding of global technology ecosystem and Silicon Valley landscape
Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.)
Demonstrated success in ABM, demand generation, and integrated marketing
Ability to influence senior stakeholders and drive cross-functional alignment
Strong executive presence, storytelling, and communication skills
Experience leading global, distributed teams
Bachelor’s degree required; MBA preferred

Benefits

Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys since its inception in 1968. Our consulting-led, innovation-driven services help businesses evolve as perpetually adaptive enterprises, staying ahead in an ever-changing digital landscape. Recognized for excellence in software development, we rapidly apply and scale new technologies, driving long-term value and scalable transformation. Many of these relationships have endured for decades, navigating every technology cycle from mainframes in the 1970s to Artificial Intelligence today. A part of the Tata Group, India’s largest multinational business group, TCS has a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centers across the world. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

Founded in 1968

Mumbai, Maharashtra, IN

669K employees (8,371 in marketing)

www.tcs.com