IndieWire: Marketing Associate

Los Angeles, CA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 10 days ago

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Job Summary

Own event and sales marketing initiatives for IndieWire, leading invitation design, onsite logistics, and collaboration with editorial and sales to craft assets and campaigns.

  • Lead invite generation and grassroots outreach to extend IndieWire’s reach.
  • Partner with sales and editorial to create media kits, pitches, and visual content.

Job Description

Responsibilities

  • Primary Responsibilities:
  • Event marketing
  • - Create digital invitations, RSVP materials (including splash pages and confirmation emails), print and digital signage for IndieWire’s slate of FYC and Future of Filmmaking events and summits.
  • - Liaise with business and editorial teams to build out invite lists for FYC and consumer/Future of Filmmaking events.
  • - Conduct grassroots outreach to filmmaker organizations and educational institutions to expand IndieWire’s reach with emerging filmmakers and students
  • - Manage barter relationships with unions, guilds, film organizations, festivals, and more
  • - Support Director of Events with onsite marketing and event logistics as needed, bringing IndieWire brand to life in the room.
  • Sales marketing
  • - Collaborate with the sales team to develop media kits, client pitch decks, custom proposals, house ads, and campaign wrap reports.
  • Editorial & brand marketing.

Requirements

  • At least 1+ years of experience in events or marketing, ideally in entertainment or publishing
  • Proficiency in MS Office (Excel, Word, Power Point)
  • Occasionally work outside normal office hours for live events (awards shows, film festivals, etc.) or breaking news
  • Excellent verbal, written, and presentation skills
  • Understanding of the IndieWire brand and independent film community it champions
  • As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Preferred

  • Graphic design skills a plus, including knowledge of Canva
  • Experience with film festivals, guilds, entertainment events in Los Angeles a huge plus
  • Event marketing background is a plus
  • Experience with online registration/ticketing platforms a plus

Benefits

  • Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
Penske Media Corp.  logo

Penske Media Corp.

3.5 Glassdoor

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Gold Derby and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.

Founded in 2003
Los Angeles, California, USA
338 employees (99 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
196.8K
Traffic Source Mix
Search
32.4%
Direct
54.2%
Referral
4.9%
Social
8%
Paid
0.3%

Headcount Trend

Current headcount: ~338

Marketing Team

Marketing Team Size
71 (21% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$200M
Last Raise
$200M
Corporate Round, 8 years ago

Funding History

  • Feb 2018
    Corporate Round • $200M

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