Responsibilities

• Structure a Marketing Plan: Audit our current digital footprint and develop a scalable, structured annual marketing strategy aligned with business growth goals.
• Brand Positioning: Define and refine our unique value proposition (UVP) to differentiate us from competitors in the crowded freight brokerage market.
• Budgeting & ROI Tracking: Establish a marketing budget and define key performance indicators (KPIs) to measure the success of marketing campaigns.
• Industry Presence: Position our brokerage as a trusted, compliant, and authoritative partner within the logistics industry.
• Media & Outreach: Identify and secure opportunities for press releases, features in logistics publications (e.g., Transport Topics, FreightWaves), and participation in relevant industry.
• Crisis & Reputation Management: Help craft clear communication guidelines to maintain animpeccable reputation among shippers, carriers, and factoring companies.
• Shipper & Carrier Acquisition: Design and execute inbound and outbound campaigns specifically targeted at acquiring new shippers (manufacturers, dealers, construction).
• Content Creation: Oversee or assist in creating compelling B2B marketing collateral, including case studies, whitepapers, email nurture sequences, and social media content .
• Digital Presence: Optimize our website and digital touchpoints to improve conversion rates for incoming leads.

Requirements

• The ideal consultant has a deep understanding of the logistics landscape, supply chain dynamics, and the specific B2B marketing channels that drive growth for third-party logistics (3PL) providers.