Responsibilities

• As Descartes accelerates growth in Transportation Management, this role exists to build a scalable inbound engine that increases visibility, attracts high-intent buyers, and converts digital engagement into measurable pipeline.
• You will elevate Descartes’ digital presence and thought leadership by turning search, content, and website performance into a competitive advantage.
• Increase organic traffic and qualified conversions across Transportation Management web properties by 20–30% within 18–24 months.
• Improve search rankings for priority keywords, achieving top 3 positions for high-value terms across core solution pages within 12–18 months.
• Maintain and continuously optimize all website content to meet performance benchmarks (engagement rates, bounce rates, conversion rates).
• Deliver consistent, high-quality SEO-optimized content (web, blog, landing pages) that supports campaign goals and product positioning.
• Build and maintain reporting dashboards that provide clear, actionable insights on SEO, traffic, and conversion performance.
• Strengthen cross-functional alignment with Product Marketing, Demand Gen, and Sales to ensure digital efforts directly support pipeline growth.
• Establish Descartes as a thought leader through content that reflects industry trends, competitive differentiation, and customer value.

Requirements

• Advanced expertise in SEO strategy, keyword research, technical SEO, and on-page optimization (tools such as BrightEdge, SEMrush, GA4, Search Console).
• Strong experience managing CMS platforms (WordPress, Drupal) and optimizing web performance.
• Exceptional writing and editing skills, with the ability to create clear, engaging, and search-optimized B2B SaaS content.
• Data-driven decision-making: ability to interpret analytics and translate insights into measurable improvements.
• Strong project management and prioritization skills in a fast-paced, remote environment.
• Collaborative mindset with the ability to influence cross-functional stakeholders across marketing, product, and sales teams.
• Deep understanding of B2B SaaS or supply chain technology markets is highly preferred.

Preferred

• Deep understanding of B2B SaaS or supply chain technology markets is highly preferred.

Benefits

• We offer competitive compensation, great benefits, remote and flexible work hours.