HWY1 - Marketing and Outreach Specialist (4137)

Madison, WI (Hybrid)

Salary Not AvailableEntry LevelPart time

Posted 1 day ago

Job Summary

Own and grow HWY1 Madison's local marketing voice by managing social content, pitching local PR angles, planning mail drops, identifying local influencers, and creating guerrilla marketing stunts.

Develop and publish engaging social content across platforms
Identify and pitch local PR opportunities and influencer partnerships
Concept and execute guerrilla marketing stunts to drive talking points

Job Description

Responsibilities

run our social content
pitch us on local PR angles
help plan mail-marketing drops
hunt down the right local influencers to partner with
cook up guerrilla marketing stunts (think: campus flyer takeovers, surprise sampling pop-ups, anything fun and a little unexpected) that get people talking about HWY1

Requirements

Education: Currently enrolled undergraduate student; marketing, communications, business, or related field preferred (not required — we care more about creativity than a specific major)
Skills: A natural at social media (Instagram/TikTok/Facebook); strong writer; full of ideas and not afraid to pitch the weird ones; comfortable working independently and making things happen without needing to be told exactly how.
Experience: No professional marketing experience required, but prior marketing coursework is a plus — we're more interested in your personal social presence, campus involvement, side projects, or just a track record "I had an idea and made it happen."