HWY1 - Marketing and Outreach Specialist (4137)

Madison, WI (Hybrid)

Salary Not AvailableEntry LevelPart time

Posted 1 day ago

Job Summary

Own and execute HWY1's local growth through social content, influencer outreach, mail drops, and guerrilla marketing, while pitching creative ideas and managing independent, on-campus activations.

  • Lead social content and local PR angles
  • Plan mail-marketing drops and campus guerrilla stunts
  • Source local influencers and coordinate events

Job Description

Responsibilities

  • You'll run our social content, pitch us on local PR angles, help plan mail-marketing drops, hunt down the right local influencers to partner with, and cook up guerrilla marketing stunts (think: campus flyer takeovers, surprise sampling pop-ups, anything fun and a little unexpected) that get people talking about HWY1.

Requirements

  • Education: Currently enrolled undergraduate student; marketing, communications, business, or related field preferred (not required — we care more about creativity than a specific major)
  • Skills: A natural at social media (Instagram/TikTok/Facebook); strong writer; full of ideas and not afraid to pitch the weird ones; comfortable working independently and making things happen without needing to be told exactly how.
  • Experience: No professional marketing experience required, but prior marketing coursework is a plus — we’re more interested in your personal social presence, campus involvement, side projects, or just a track record of "I had an idea and made it happen."

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~2

Recent News

HWY1 - Marketing and Outreach Specialist (4137)

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