Responsibilities

• Support the Executive Director of College Relations and Executive Director of Continuing and Professional Studies in executing and evaluating the established marketing strategy and plan for CPS.
• Conduct research to analyze competitive landscape, market trends, and customer behavior.
• Evaluate CPS’ current social media handles and collaborate with College Relation’s Social Media Administrator to ensure the Strategic Social Media strategy is being executed.
• Communicate campaign deliverables, objectives, and timelines to both the College Relations and CPS teams.
• Work closely with the College Relations team to develop several types of marketing deliverables, including social media posts and email campaigns.
• Monitor and analyze metrics to track the success of marketing campaigns.
• Meet with the CPS Directors to obtain webpage edits and ensure content consistency across the CPS webpages.
• Collaborate with the College Relations designers to create flyers and other marketing needs for CPS programs.
• Other Duties and Responsibilities as assigned.

Requirements

• Bachelor’s Degree in a Marketing, Communications, or related field.
• Two years of related experience in Marketing and/or Communication.
• Experience in Higher Education or Program Marketing a plus
• Experience with WordPress.
• Proven skills working in Microsoft Office, Adobe Suite, Constant Contact, and Social Media scheduling platforms such as Sprout Social.
• Acute attention to accuracy and detail.
• Highly organized and know how to set priorities.
• Has the ability to multi-task between various campaigns and projects.
• Understand the Brookdale Community College Brand Guidelines and ensure all campaigns follow brand standards.
• Communicate effectively to all stakeholders, including the Executive Director of College Relations, the Executive Director of Continuing and Professional Studies, the Director of Communications, and the Social Media Administrator.