HOTEL MARKETING MANAGER

New York City, NY (On-site)

$80K/yr – $90K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the hotel brand and guest experience across social, content, and campaigns with calendar-driven launches and cross-team coordination.

  • Own organic social program, calendar, publishing, and optimization
  • Lead on-property marketing and launches across channels with stakeholder alignment
  • Develop and refresh asset libraries and on-brand activations to drive demand

Job Description

Responsibilities
  • Own the hotel’s organic social media program—content calendar, scheduling, publishing, brand alignment, and ongoing optimization
  • Manage community engagement and reputation across social channels, responding in brand voice and escalating as needed
  • Produce and coordinate on-property photo/video content (capture through post-production) and maintain organized asset libraries for efficient, on-brand reuse
  • Execute email marketing campaigns across segments (leisure, corporate, group, and F&B), including audience pulls, QA, and send scheduling
  • Execute annual marketing plan initiatives in partnership with Crescent corporate marketing, aligning priorities, approvals, and brand standards
  • Track competitor activity, market trends, and insights to refine messaging, offers, and channel strategy
  • Own the master marketing calendar, ensuring campaigns and initiatives launch on time across channels
  • Serve as the on-property marketing lead, aligning stakeholders, prioritizing requests, and ensuring teams are informed and prepared for launches
  • Contribute to weekly leadership and commercial meetings with updates, priorities, and performance insights
  • Develop and refresh sales/event collateral (one-sheets, presentations, menus, proposals) to support revenue generation
Requirements
  • Experience: 3+ years in hospitality, lifestyle, or brand marketing (Manhattan experience required).
  • Technical Skills: Working proficiency in Revinate, fdc, or similar CRM; strong Excel and PowerPoint skills; experience with Adobe Creative Suite (InDesign/Photoshop) or Canva for light design work.
  • Communication: Excellent written and verbal communication skills, with the ability to represent a luxury brand to a global, high-touch clientele.
  • Flexibility: Available to work a flexible schedule, including occasional evenings for client events and industry networking.
Preferred
  • Fluency in a second language (e.g., German, French, Spanish, or Italian).
  • Active membership in local hospitality organizations like HSMAI.
Benefits
  • An exceptional benefit plan for eligible associates & your family members
  • 401K matching program for eligible associates
  • Flexible scheduling to allow you to focus on what is important to you
  • Discounts with our Crescent managed properties in North America for you & your family members
Crescent Hotels & Resorts logo

Crescent Hotels & Resorts

At Crescent Hotels & Resorts, we believe success is the product of direct contact and experience. This guiding principle drives every aspect of hotel operations throughout Crescent. Recognized as one of the industry's top third-party hotel management companies, Crescent is committed to delivering excellence in hotel operations, profitability, and guest service through a hands-on approach and practical experience. Crescent’s foundational service offering is third-party hotel management of upper upscale full-service and luxury hotels and resorts in the US and Canada. The portfolio includes luxury lifestyle assets as well as hotels and resorts within the premier brands by Marriott, Hilton, and Hyatt. At Crescent, we are more than just a collection of hotels, we are a progressive company determined to be the employer of choice in the hospitality industry. Strong core values related to customer service and associate satisfaction account for the continued success of our company. Crescent seeks and recruits energetic, innovative individuals who have a desire to work in a results-driven environment. Our success is the direct result of everyone working together toward a common goal: To deliver exceptional service to our valued guests and provide a high quality work environment for our associates. At Crescent Hotels & Resorts, we expect our leaders to embrace an entrepreneurial spirit, strive to execute flawlessly and recognize our most important asset is our PEOPLE. We know our associates look to their leaders to embody the corporate culture. Our leaders’ passion and dedication will inspire you who, in turn, will share that enthusiasm with our guests.

Founded in 2001
Fairfax, Virginia, USA
1.1K employees (29 in marketing)

Traffic Signals

Monthly Visitors
45.1K
Traffic Source Mix
Search
37.6%
Direct
42.8%
Referral
15.5%
Social
3.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
24 (2% of company)
Median Career Experience
17 years
Median Tenure
3.2 years

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