Home Improvement Financing Marketing Channel Strategist

Salt Lake City, UT (On-site)

$117K/yr – $151K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end marketing campaigns and set messaging for Home Improvement Financing with cross-functional partners.

  • Lead design, build, QA, and execution of campaigns.
  • Must-have: 8+ years of marketing experience or 10+ years with an Associate's degree.
  • Standout: Player/coach with potential team leadership.

Job Description

Responsibilities

  • Implements marketing campaigns and customer centric communications
  • Transfers data to and from internal and external partners for campaign implementation
  • Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
  • Confirms accurate and complete understanding of requirements and seek clarification where needed
  • Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
  • Ensures marketing offers are provided to downstream operational systems
  • Develops standards to streamline campaign development
  • Creates campaign waterfall reports and briefs key stakeholders
  • Ensures correctness and quality of campaigns and execution
  • Acts as a player/coach

Requirements

  • Bachelor’s degree in Marketing or related field and eight (8) years of Marketing or related experience
  • Or Associate's degree in Marketing or related field and ten (10) years of Marketing or related experience
  • Or High School Diploma or GED and twelve (12) years of Marketing or related experience

Preferred

  • Strong knowledge of the financial services industry and applicable products, services, and data
  • Ability to learn additional systems as needed
  • Ability to manage multiple priorities simultaneously
  • Ability to research, analyze data, and derive facts
  • Ability to work in a team environment when applicable
  • Ability to work under pressure and meet deadlines
  • Advanced skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Advanced verbal, written communication, and organizational skills
  • Strong work ethic and self-motivation

Benefits

  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program
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Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,250 banking offices and more than 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.Ticker Symbol: RF on the NYSERegions' Social Media & Community Guidelines: http://spr.ly/lismcgRegions' Privacy & Security Policy: http://spr.ly/lipphttps://www.regions.com/help/social-mediaRegions Bank, Member FDIC. Equal Housing Lender. NMLS #174490. Only bank deposits are FDIC insured.Non-Deposit Products including Investments, Securities, Mutual Funds, Insurance Products, Crypto Assets, and Annuities Are Not FDIC Insured | Are Not Bank Guaranteed | May Lose Value | Are Not Deposits | Are not a condition of any Banking Activity | Are Not Insured by any Government AgencyEqual Opportunity Employer/Including Disabled/VeteransRegions provides links to other websites or apps for your convenience and does not control the content, services or products provided on the linked website or app, whose Privacy and security policies or procedures may differ. Consult the policies or disclosures on their website. © 2025 Regions Bank. Regions and the Regions logo are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.

Founded in 1971
Birmingham, Alabama, USA
22K employees (369 in marketing)
62% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
10.6M
Monthly Google Ads Budget
$991.4K
Traffic Source Mix
Search
21.2%
Direct
75.2%
Referral
2.9%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~22.4K

Marketing Team

Marketing Team Size
292 (1% of company)
Median Career Experience
17 years
Median Tenure
6 years

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