Responsibilities

• Product Knowledge: Teach bartenders and servers exactly what makes High Noon and Lucky One different.
• Confidence Building: Give staff the "how-to" on recommending High Noon and Lucky One to customers who aren’t sure what to order.
• Drink Placement: Work with bar managers to ensure High Noon and Lucky One are listed clearly on their drink menus so it’s easy for customers to find.
• Relationship Building: Visit your assigned accounts regularly to stay "top of mind" and make sure the staff has everything they need to sell our brands
• POS: Install branded Point-of-Sale (POS) items that fit the "vibe" of the accounts while making our brands pop.
• Prime Placement: Ensure visibility of our brands are front and center of the consumer in each account.
• Keeping it Fresh: Regularly check that all merchandising materials are clean, in good condition, and positioned in the busiest areas of the bar.
• Hosted Tastings: Manage promotional activity ("promos") and other consumer sampling activations consistently where consumers taste the quality for themselves.
• Brand Storytelling: Instead of just handing out a drink, talk to customers about the brand and why they’ll love it, creating a memorable experience.
• Recruitment: Identify and inspire consumers that have not experienced our brands previously or may have only tried our competitors to experience High Noon and Lucky One.

Requirements

• Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
• Strong understanding of the local market, key accounts, and consumer dynamics.
• Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
• Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
• Must be 21 years of age or older and able to obtain any required local or state liquor license.
• Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements 100% of the time
• The above description is intended to describe the general content of and requirements for the performance of the job of the High Noon / Lucky One Activation Specialist. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements, nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.

Preferred

• Professional Presence: The ability to represent a world-class spirits brand with energy and maturity.
• Persuasive Communication: Comfort in educating and influencing hospitality professionals and consumers.
• Attention to Detail: A sharp eye for maintaining "picture-perfect" branding and accurate reporting.
• Strategic Thinking: The skill to see beyond a single bar and understand how their territory contributes to the brand’s overall "Impact."
• Multi-Stakeholder Relationship Management: The capability to balance the needs of Agency leadership, Brand Clients, Distributors, Retailers, and Consumers simultaneously.