Healthcare Marketing & Community Liaison

Cameron County, TX (Hybrid)

$22/hr – $28/hrMid LevelPart time

Posted 5 weeks ago

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Job Summary

Own the Rio Grande Valley referral network by building trusted hospital and community partnerships that feed a steady stream of referrals to home care services.

  • Growth Infrastructure: Develop and maintain a network with discharge planners, case managers, physicians, and senior-care partners across Cameron and Hidalgo Counties.
  • Education & Representation: Inform healthcare teams, families, and community groups about ComForCare services and how they support home independence, including private-pay and Veteran options.
  • Partnership Impact: Track outreach activity, meet goals, and collaborate with office staff to ensure a seamless referral-to-client experience.

Job Description

Responsibilities

  • Develop and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, Veterans organizations, and community partners.
  • Schedule and conduct regular face-to-face meetings with referral sources throughout Cameron and Hidalgo Counties.
  • Educate healthcare professionals, families, and community organizations about ComForCare's services and how we help clients safely remain at home.
  • Promote ComForCare Home Care as the preferred provider for private-pay home care, Veteran home care services, and long-term care insurance clients.
  • Identify new referral opportunities and develop strategic partnerships throughout the Rio Grande Valley.
  • Represent ComForCare Home Care at networking events, health fairs, educational presentations, and community outreach activities.
  • Maintain consistent follow-up with referral partners to build trust and long-term relationships.
  • Collaborate with office staff and caregivers to ensure a seamless experience for clients and referral sources.
  • Track outreach activities and referral development efforts.
  • Meet established outreach goals while helping grow referrals and community awareness.
ComForCare Home Health Care - Rio Grande Valley East logo

ComForCare Home Health Care - Rio Grande Valley East

ComForCare is a premier home care franchise made up of franchise offices that provide in-home care with locations in the U.S. and Canada. We help seniors live independently in their own home.We serve in any setting you call home, whether it is a private home, independent or assisted living community or skilled care facility.Our services include Alzheimer’s disease and dementia care, personal care, respite care for families, transition of care after a hospital or rehabilitation stay, chronic condition management, transportation, medication reminders, light housekeeping & laundry, shopping and errands, safety supervision, companionship and much more. Our services are available 24 hours a day, 365 days a year from compassionate caregivers who are experienced, trained, bonded and insured. The ComForCare mission is to improve the quality of life and level of independence for every client and family receiving our services.ComForCare operates as At Your Side Home Care in Houston, Texas (www.atyoursidehomecare.com). ComForCare is a Best Life Brands, LLC company.Each ComForCare office is independently owned and operated. ComForCare is an equal opportunity employer.

Founded in 1996
Troy, Michigan, USA
2.3K employees (48 in marketing)

Traffic Signals

Monthly Visitors
23.5K
Monthly Google Ads Budget
$84.9K
Traffic Source Mix
Search
55.1%
Direct
36.9%
Referral
5%
Social
1.3%
Paid
1.6%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
36 (2% of company)
Median Career Experience
13 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 9 years ago

Funding History

  • Jul 2017
    Private Equity
  • Jan 2017
    Series Unknown