Healthcare Field Marketing Manager at Zebra Technologies | Lincolnshire, IL | $109K/yr – $163K/yr

Zebra Technologies

Healthcare Field Marketing Manager

Lincolnshire, IL (Hybrid)

$109K/yr – $163K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive regional healthcare marketing programs and cross-functional initiatives to accelerate regional sales growth.

Own regional healthcare marketing programs, coordinating with sales, BI, and product marketing.
Must-have: 8+ years B2B marketing with 5 years in healthcare vertical.
Standout: Cross-functional leadership across events, ABM, and seller enablement.

Job Description

Responsibilities

Leads development of Local GTM healthcare market Strategy aligned with the yearly/quarterly strategic objectives
Collaborates with Vertical Marketing Manager and Sales Leadership to develop all initiatives including brand awareness, demand creation, events, ABM and other digital campaigns, and sales enablement tools aligned with the yearly/quarterly strategic objectives
Leads strategy for Tier 2 and 3 events for healthcare including “Tech Days” and “Roadshow” events. Support Tier 1 events, including executive meeting and booth tour scheduling.
Manages inside and outside creative agencies for content creation and regionalization of campaign and sales enablement tool development.
Leverages multiple marketing functions including sales, business intelligence, strategy, campaign marketing, portfolio marketing, product marketing and services, to support the achievement of the regional sales target
Manages marketing support for key healthcare, strategic and territory named accounts across multiple routes to market - direct, partner, distribution, etc.
Supports healthcare sales to build, nurture and leverage a customer reference pipeline in region
Supports North American PR activities, in partnership with marketing, sales, and product marketing team’s priorities
Maintains and develops databases of successful seller enablement materials

Requirements

Bachelor’s degree or equivalent specified vertical business experience
8+ years B2B marketing experience with 5 years supporting a healthcare vertical
15% travel in US only
Must work hybrid (3 days in office/2 remote) in Lincolnshire, IL or Holtsville, NY

Preferred

Excellent verbal, presentation, and written communication skills required
Ability to think and act strategically and deliver operational planning alongside Sales
Leadership to balance long and short-term priorities
Experience with Marketing Automation, Salesforce, and Digital Advertising
Agility and leadership in working with and influencing virtual teams preferred
Fiscal responsibility via budget and project management preferred

Benefits

healthcare, wellness, inclusion networks, and continued learning and development offerings
community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work

Zebra Technologies

Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.

Founded in 1969

Lincolnshire, Illinois, USA

12K employees (539 in marketing)

www.zebra.com