Responsibilities

• Own the TikTok content strategy across all MrBeast ventures, driving growth, engagement, and storytelling impact.
• Lead a nimble, high-performing TikTok team responsible for daily posting, trend adaptation, and creative output.
• Build repeatable systems and playbooks that maintain quality and consistency at scale.
• Stay ahead of trends, sounds, and formats, proactively positioning MrBeast at the forefront of TikTok culture.
• Translate data into creative insights to guide posting cadence, content structure, and audience development.
• Partner closely with YouTube Shorts, Instagram, and broader social teams to align platform strategies and maximize cross-platform momentum.
• Collaborate with Production and Creative teams to source, adapt, and remix content optimized for TikTok’s audience and algorithms.
• Experiment boldly, leading the charge in testing new content types, creator collaborations, and community engagement tactics

Requirements

• 6–10 years of experience running TikTok or short-form social channels for a major creator, entertainment brand, or high-growth consumer brand.
• Proven success scaling TikTok channels through a mix of creative innovation and analytical rigor.
• Direct management of a small, agile team and ownership of performance metrics, reporting, and strategy.
• Deep platform fluency with a strong understanding of trends, editing styles, and algorithmic dynamics that drive organic reach.
• Strong creative sensibility with the ability to recognize what “works” before the data proves it.
• Experience collaborating cross-functionally with production, creative, and social strategy teams.
• A maker’s mindset with the ability to ideate, produce, and iterate quickly in the language of TikTok.
• Comfort working in a high-speed, feedback-rich environment where creativity and precision are equally valued.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days