Responsibilities

• Own the organic social media strategy across Instagram, TikTok, Facebook, Reddit, YouTube Shorts, and emerging platforms
• Plan and maintain a social media calendar aligned with marketing campaigns and launches
• Create and publish engaging posts, reels, stories, and short-form video
• Identify cultural moments and trends where Celluma can participate authentically
• Maintain a consistent brand voice across platforms
• Capture in-house content including product demos, educational moments, and lifestyle storytelling
• Concept and script social-first content that translates light therapy science into accessible stories
• Brief designers, photographers, and videographers on social-ready content needs
• Assist in directing external shoots when needed
• Identify and recruit creators, influencers, and industry voices aligned with the brand

Requirements

• 4–6+ years managing social media for a consumer brand
• Proven success growing social audiences and engagement
• Experience working with influencers or content creators
• Hands-on experience producing short-form video content
• Strong writing skills for captions and hooks
• Deep understanding of Instagram, TikTok, and emerging platforms
• Strong organizational and project management skills
• Ability to analyze performance metrics and refine strategy

Preferred

• Experience managing creator partnerships at scale
• Experience with affiliate platforms such as Impact, ShopMy, LTK, or similar
• Background in wellness, beauty, health tech, or medical aesthetics
• Experience working with regulated products or medical devices
• Experience producing or directing photo/video content