Responsibilities

• Lead the strategic development and execution of social-first content across all platforms.
• Own and manage the Master Creative Calendar, ensuring alignment across campaigns, launches, and partnerships.
• Define and steward the overarching brand narrative and positioning (Creators & Tech), ensuring clarity and cohesion.
• Set high-level strategy and drive it through execution in close collaboration with internal teams and external partners.
• Ensure brand consistency across all physical and digital touchpoints, including packaging, retail displays, website, and paid media.
• Concept, plan, and oversee art direction across campaigns, e-commerce, and performance marketing.
• Oversee the full creative production pipeline—from concept to delivery—building systems that make content production predictable and scalable.
• Set budgets and allocate resources across channels for optimal performance and efficiency.
• Track performance across content, creator, and paid efforts; analyze results and iterate quickly.
• Evaluate creator content quality and performance to inform future partnerships and collaborations.
• Lead and execute brand-to-brand collaborations and strategic partnerships.
• Conduct ongoing market and cultural research to stay ahead of emerging trends and shifts in customer behavior.
• Lead and mentor an internal marketing team while serving as the connective tissue across cross-functional teams.