Biophotas, Inc.

Head of Social & Creator Partnerships

Tustin, CA (On-site)

$120K/yr – $145K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive the organic social strategy for a consumer wellness/medical aesthetics brand, coordinating video content, creator partnerships, and affiliate activity to grow reach and engagement.

  • Own the organic social strategy across platforms and calendar, driving engaging short-form content.
  • Must-have: 4–6+ years managing social for a consumer brand with proven growth.
  • Standout: Experience with creators, affiliates, and regulated content at scale.

Job Description

Responsibilities

  • Own the organic social media strategy across Instagram, TikTok, Facebook, Reddit, YouTube Shorts, and emerging platforms
  • Plan and maintain a social media calendar aligned with marketing campaigns and launches
  • Create and publish engaging posts, reels, stories, and short-form video
  • Identify cultural moments and trends where Celluma can participate authentically
  • Maintain a consistent brand voice across platforms
  • Capture in-house content including product demos, educational moments, and lifestyle storytelling
  • Concept and script social-first content that translates light therapy science into accessible stories
  • Brief designers, photographers, and videographers on social-ready content needs
  • Assist in directing external shoots when needed
  • Identify and recruit creators, influencers, and industry voices aligned with the brand

Requirements

  • 4–6+ years managing social media for a consumer brand
  • Proven success growing social audiences and engagement
  • Experience working with influencers or content creators
  • Hands-on experience producing short-form video content
  • Strong writing skills for captions and hooks
  • Deep understanding of Instagram, TikTok, and emerging platforms
  • Strong organizational and project management skills
  • Ability to analyze performance metrics and refine strategy

Preferred

  • Experience managing creator partnerships at scale
  • Experience with affiliate platforms such as Impact, ShopMy, LTK, or similar
  • Background in wellness, beauty, health tech, or medical aesthetics
  • Experience working with regulated products or medical devices
  • Experience producing or directing photo/video content

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