Responsibilities

• Develop and own the social media strategy for Spy Ninjas across YouTube, Instagram, TikTok, Snapchat, Facebook, X/Twitter, and emerging platforms
• Lead and mentor the Social Media Associate
• Manage Social Media Team
• Own the full content calendar and community engagement approach
• Grow the global digital community and drive real-world awareness and visitation to Spy Ninjas HQ
• Build an integrated content calendar aligned with video releases, park events, product launches, and Brand Partnership campaigns
• Write copy, design or oversee visual assets, and manage posting schedules
• Partner with production to repurpose YouTube and park content into high-performing short-form assets
• Develop platform-specific strategies to grow engagement and reach, especially short-form vertical video
• Launch and optimize Snapchat content strategy

Requirements

• 5-7 years of professional experience managing social media for a brand, creator, or entertainment company
• Proven success in creating and executing multi-platform social strategies with measurable results
• Exceptional writing and storytelling skills with a strong sense of humor, pacing, and platform tone
• Proficient in social analytics, content scheduling, and visual editing tools (e.g., Later, Sprout, Canva, Photoshop, CapCut, Premiere)
• Experience managing and mentoring a Social Media Team
• Deep familiarity with current YouTube, TikTok, Instagram, and Snapchat culture — and family-friendly spaces
• Passion for fandom, experiential entertainment, and connecting online audiences to in-person experiences

Benefits

• Health Insurance: Medical, Vision, Dental
• 401(k) matching
• Paid time off
• Relocation assistance