Head of Services Marketing Capabilities, Director at Citi | New York City, NY | $170K/yr – $300K/yr

Citi

Head of Services Marketing Capabilities, Director

New York City, NY (Hybrid)

$170K/yr – $300K/yrDirector/Executive15+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the MarTech transformation for Services Marketing, aligning a multi-year, multi-million stack and governance across campaign, content, and audience channels.

Own the MarTech roadmap and secure resources to deliver the Adobe content stack and real-time offer infrastructure
Partner with Marketing Innovation and Content for stack alignment and governance with firm-wide policies
Implement automated reporting and KPIs to track transformation success and risk/compliance

Job Description

Define and drive the strategic agenda for the Services Marketing organization’s MarTech roadmap, mobilizing key partners across the end-to-end ecosystem inclusive of near term & long-term priorities for critical domains e.g. campaign management & workflow, content management, channel management & delivery, audience management, etc.
Design and deliver prioritized MarTech stack capabilities and infrastructure strategies roadmap for the e Services Marketing organization aligned with the Services business priorities, the initiatives of the Marketing Innovation and Content team within the centralized Marketing and Content organization, and firm-wide policies, and global regulations.
They must also be able to secure necessary resources and processes to successfully deliver on plan. Responsible to deliver Adobe content stack, enabling dynamic, personalized digital content, and testing capabilities. In addition, build next generation offer management infrastructure to enable real-time, always on, customer level promotional offers.
Responsible for managing the oversight of the marketing platform capabilities and infrastructure that spans traditional and non-digital marketing needs.
Track and manage the multi-year and multi million investment for MarTech Book of Work.
Ensure the proper control and operational models are designed, socialized and adopted upon migration to new capabilities and establish automated reporting and analytics to deliver robust insights on transformation KPIs
Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812

New York, New York, US

195K employees (3,957 in marketing)

www.citigroup.com

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