Responsibilities

• Own the strategy and annual planning cycle for Product Marketing and Enablement, translating Snowflake AI Data Cloud priorities into a clear set of goals, investments, and success metrics for the team.
• Define operational metrics for how new capabilities perform at Launch, ensuring marketing and enablement move in lockstep.
• Build the operating cadence for the function: goal setting, business reviews, resource allocation, and decision forums that keep leaders aligned on what matters most.
• Establish the framework that connects product marketing and enablement activity to pipeline influence, launch performance, and field adoption.
• Partner with Product, Sales, and Revenue Operations leaders to resolve cross-functional trade-offs and drive decisions that improve go-to-market execution.
• Bring an AI-native operating model to the function, using AI-assisted workflows to accelerate planning, reporting, and insight generation.

Requirements

• 10+ years of experience across product marketing, enablement, GTM strategy, or business operations, ideally in enterprise software or cloud data platforms.
• A track record of owning strategy and planning at scale, influencing senior stakeholders and driving decisions across product and go-to-market organizations.
• Deep experience shaping enablement or product marketing programs that measurably improved field performance.
• Strong structured problem framing: the ability to take ambiguous, cross-functional problems and turn them into clear plans and measurable outcomes.
• Fluency in the metrics and operating mechanics of a go-to-market organization, including pipeline, launch performance, and field adoption.
• Proficiency with analytics and business planning tools as supporting capabilities, not the definition of the role, along with a Bachelor's degree or equivalent experience.

Preferred

• Experience marketing or enabling AI, machine learning, or data platform products.
• Hands-on use of GenAI and Cortex AI style workflows to automate planning, reporting, or content generation.
• Experience operating in a high-growth, fast-scaling GTM organization.
• Background bridging product marketing and revenue or sales operations.