Head of Marketing

Cambridge, MA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive growth and market leadership for Verve Motion’s industrial wearables as Head of Marketing, owning the growth engine and category creation.

  • Own funnel performance and demand gen across digital, field, ABM, and partners
  • Must-have: 7+ years in B2B marketing in high-growth environments
  • Standout: Experience defining a new market/category and cross-functional GTM leadership

Job Description

Responsibilities

  • Own marketing’s contribution to pipeline, revenue, and deal velocity
  • Build and scale a repeatable, measurable growth engine aligned to enterprise sales
  • Partner deeply with Sales to improve conversion, shorten cycles, and win rates
  • Develop account-based strategies targeting large industrial and logistics customers
  • Establish Verve as the category leader in industrial wearables and worker augmentation
  • Shape how the market understands ROI-driven ergonomics and workforce performance
  • Translate complex product value into clear, compelling narratives for executive buyers
  • Drive positioning across key verticals (logistics, manufacturing, distribution)
  • Partner with GTM leadership to define ICP, segmentation, and expansion strategy
  • Inform market entry priorities, vertical focus, and growth investments

Requirements

  • 7+ years in B2B marketing, with experience in high-growth or early-stage environments
  • Proven track record of building and scaling marketing from the ground up
  • Deep understanding of enterprise sales motions (multi-stakeholder, ROI-driven, long-cycle deals)
  • Demonstrated impact on pipeline and revenue

Preferred

  • Bonus Points
  • Experience in industrial, manufacturing, logistics, robotics, or hardware-enabled software
  • Experience helping define a new category or emerging market
  • Background in sales-led or hybrid GTM environments
  • You are comfortable with a moderate amount of travel, to support tradeshow and field events
  • A demonstrated track record of integrating AI tools into marketing workflows to accelerate pipeline generation, personalize outreach at scale, and build high-quality sales enablement, with a clear perspective on where AI adds leverage and where human judgment is essential

Benefits

  • The opportunity to make an immediate and visible impact in a fast-growing company with lots of potential as we work towards transforming worker safety, well-being and experience of millions of workers in the US.
  • Passionate and fun teammates.
  • Wear robots at work!