Responsibilities

• Own the overall marketing strategy across Mindrift, Tendem and the Toloka platform.
• Develop clear product and brand narratives for different audiences, including experts, users, and broader platform communities
• Define and lead communication strategies that build awareness, credibility, and adoption across broad and diverse professional audiences, rather than a narrow client base
• Partner closely with the CEO and leadership team on marketing priorities, strategic messaging, and market positioning
• Lead the marketing organization and help align teams across growth, content, brand, communications, lifecycle, product marketing, and related functions
• Build scalable messaging frameworks and campaign strategies across multiple product lines and audience segments
• Guide product and growth teams on market-facing communication, launches, and user acquisition strategy
• Bring structure to how Toloka approaches audience growth, user activation, engagement, and retention across its products
• Help define when and where product-led growth principles make sense, while recognizing the company’s broader realities and business model
• Oversee brand, thought leadership, and communication strategy for broad external audiences
• Ensure a strong, cohesive marketing voice across channels, products, and regions
• Use data and market feedback to refine messaging, campaigns, and growth opportunities
• Build and mentor a high-performing marketing team, setting direction and standards across the function