Head of Marketing

San Jose, CA (On-site)

$150K/yr – $160K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive national marketing for Teaspoon across digital, in-store, community, and franchise channels to grow brand and launches.

  • Own national strategy across channels and promotions to align with company goals.
  • 5+ years in marketing with leadership and cross-functional experience.
  • Strong background in F&B/retail with proven growth in brand awareness and customer engagement.

Job Description

Responsibilities

  • Develop and lead Teaspoon’s national marketing strategy across all channels (digital, in-store, community, franchise).
  • Oversee brand positioning, seasonal campaigns, and overall creative direction.
  • Lead and mentor a high-performing marketing team, aligning efforts with company goals.
  • Manage digital performance: paid social, Google Ads, SEO/SEM, CRM, and loyalty programs.
  • Build and maintain national promotional calendars and product launch plans.
  • Establish partnerships with influencers, creative agencies, and media vendors.
  • Ensure consistent brand identity across stores, packaging, and digital platforms.
  • Support franchise development, marketing initiatives, and new store openings.
  • Analyze marketing performance and deliver data-driven insights to leadership.
  • Forge external partnerships and collaborations to expand brand recognition.

Requirements

  • 5+ years of marketing experience, including 2+ years in a senior/leadership role.
  • Experience in F&B, QSR, fast-casual, or retail chains.
  • Strong background in digital strategy and campaign performance analysis.
  • Proven ability to grow brand awareness and drive customer engagement.
  • Experience leading teams and working cross-functionally.
  • Strong storytelling, communication, and creative direction skills.
  • Based in or willing to relocate to San Jose, CA.

Nice To Have

  • Experience with boba/bubble tea brands.
  • Background in franchise marketing.
  • Experience with loyalty programs or mobile app marketing.
  • Certifications in Meta Ads, Google Ads, HubSpot, or similar.
  • Experience managing large creative productions (photo/video).
  • Experience supporting national brand expansion.

Benefits

  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Vision insurance