Responsibilities

• Building a comprehensive Marketing strategy – develop and execute the company’s overall marketing vision and strategy. Align marketing initiatives with business goals, product strategy, and revenue objectives.
• Brand Management – Define and strengthen the company’s brand, positioning, and messaging frameworks that make “Parafin-powered” synonymous with modern embedded finance that serves small businesses.
• Build a full-funnel engine – Lead customer acquisition, lead generation, and revenue-driving marketing campaigns that generate and accelerate $XXXM+ pipeline.
• Communication & PR – Shape category-defining thought leadership and develop key messages that will build favorable awareness for Parafin amongst our platforms, small businesses, and for recruiting.
• Launch products that win markets – Partner with Product & GTM to create product-marketing playbooks, pricing narratives, and enablement materials for new offerings.
• Lead & scale a high-impact team – Recruit, mentor, and inspire a multidisciplinary marketing org
• Own insights & analytics – Define KPIs, implement tooling, and turn data into action that levels up acquisition, engagement, and customer expansion.

Requirements

• 10+ years in B2B marketing with at least 4 years leading teams in fintech, SaaS, or payments.
• Experience building and defining fintech brands to a B2B audience.
• Demonstrated success generating 8-figure pipeline at Series B+ or public-company scale.
• Deep command of growth and demand-gen channels (case studies, blog posts, ABM, events, partner marketing) and modern MarTech stacks.
• Strategic mindset with hands-on bias: you can set vision, roll up sleeves, and iterate quickly.
• Proven product-marketing chops—able to translate complex financial technology into clear, compelling value propositions.
• Exceptional storytelling, written, and verbal communication skills; comfortable in front of C-suite execs, journalists, and conference stages.

Preferred

• Experience marketing to two-sided platforms or marketplaces.
• Familiarity with capital markets, underwriting, or credit products.

Benefits

• Salary Range: $250 - $320k
• Equity grant
• Medical, dental & vision insurance
• Unlimited PTO & work-from-home flexibility
• Commuter benefits
• Free lunches
• Paid parental leave
• 401(k)
• Employee assistance program