Responsibilities
- Own the North Spore brand end-to-end — positioning, messaging, voice, and visual identity — and evolve it as we grow into new categories, audiences, and channels. - Set the creative vision and ensure it shows up consistently and in a compelling manner across the website, packaging, paid creative, organic content, retail displays, and educational materials. - Lead the creative team to produce content that is distinctive, on-brand, and category-leading. - Combine qualitative insight (customer feedback, creator learnings, brand POV) with performance signals to guide creative iteration and storytelling that resonates. - Own the full marketing campaign calendar — including seasonal moments, promotions, focused product pushes, and brand campaigns — and ensure it ladders up to a coherent annual brand and revenue narrative. - Lead end-to-end strategy and execution of new product and sub-brand launches across the North Spore portfolio, ensuring each one strengthens the master brand and lands with impact across DTC, Amazon, and retail. - Partner with E-commerce and Growth to translate the marketing calendar into great work across every channel — from site and email to paid and retail. - Own all organic channels end-to-end — including YouTube, organic social (TikTok, Instagram, etc.), blog, and other owned content surfaces — setting the strategy, editorial direction, and performance bar across each one. - Make North Spore the place people go to learn, get inspired, and become part of something bigger — building on our reputation as the most trusted teacher in mushroom cultivation. - Build and scale the community engine — UGC, creator, affiliate, and ambassador programs (via the Community Manager) — that turns customers into advocates and grows brand visibility through love, not just spend. - Develop community-led growth loops rooted in education and inspiration, cultivating an army of super-fans across different customer segments. - Ensure a cohesive, premium brand experience across every channel — DTC, Amazon, and retail — so a customer who meets us on a shelf has the same feeling as one who meets us on YouTube. - Own the in-store brand experience — packaging, displays, and educational materials — partnering with retail sales to drive sell-through and execute co-marketing with key accounts. - Hold the bar on how the brand shows up across the website and other owned surfaces, partnering with e-commerce on merchandising, storytelling, and on-site experience. - Build and lead a high-performance brand, creative, content, and community team — with clear goals, accountability, and creative operating rhythms. - Partner closely with the CEO and Director of Ecommerce ensure brand and growth work as one system. - Build systems and processes that allow creative quality and brand consistency to scale. - Partner with product and ops to inform roadmap, packaging, and launch planning based on customer insight. - Manage the brand, creative, content, community, and campaign budget with discipline and clarity. Requirements - 5+ years in marketing leadership, with a clear track record of building and stewarding beloved consumer brands — ideally in DTC or omnichannel categories. - Deep brand and creative chops: you\'ve shaped positioning, led creative teams, and produced work that customers actually love and remember. - A storyteller and taste-maker who can hold the bar on creative quality across packaging, content, and campaigns. - Proven ability to own a marketing calendar that integrates promotions, product launches, and brand storytelling into one coherent year. - Proven ability to build community and earned-media engines (UGC, creators, affiliates) that drive real brand visibility and loyalty. - Fluency in modern organic content — especially YouTube and social — and a proven ability to connect with multiple audiences (Gen Z, Gen Alpha, Boomr, etc) and succeed in a rapidly changing content landscape. - Strong operator: builds teams, systems, and cross-functional alignment without losing creative soul. - Experience across DTC, Amazon, and retail — and the instinct to make a brand feel cohesive across all three. - Comfortable in a fast-moving, entrepreneurial environment — and energized by the idea of building the defining brand in a fast-growing category. Benefits - 401k + employer match - Health insurance - Dental insurance - Vision insurance - Short and long-term disability (Long-term is employer paid) - Life insurance (Employer paid) - Accident and critical illness insurance