Responsibilities

• Own the narrative and bridge the gap between institutional finance and Web3
• Be responsible for the brand's evolution as they prepare to reveal a series of groundbreaking products in 2026
• Articulate Ethereum victory to the world
• Act as storyteller who understands that for them to win, Ethereum must win

Requirements

• The Experience: 10+ years of experience across marketing, brand, and GTM strategy. You have previously served as the most senior marketing owner for a company or a major product line and have a track record of leading high-stakes launches
• The Bridge: Deep domain expertise in both Institutional Finance (credit markets, settlement pain points) and Web3/Ethereum (ZK-proofs, tokenization, and DeFi)
• The Storyteller: Exceptional writing and editorial skills. You can translate complex technical and financial concepts into compelling whitepapers, executive thought leadership, and viral social content
• The Executor: A "roll-up-your-sleeves" leader who moves quickly without sacrificing quality. You obsess over copy, design systems that scale, and have an expert-level grasp of public channels (specifically X/Twitter and LinkedIn)
• The Aesthete: A strong eye for design and visual identity, capable of balancing "crypto techno-futurism" with the conservative, trustworthy branding required by institutional capital
• The Strategist: Ability to synthesize inputs from product, BD, and executive sessions into cohesive marketing strategies
• Narrative & Strategy: Craft and lead the elevation of our parent brand while managing distinct sub-brand strategies for our upcoming 2026 product suite
• Content Engine: Own the social presence and content marketing machine, overseeing everything from short-form social engagement to long-form educational content and external writer management
• Go-to-Market (GTM): Orchestrate high-impact launches for stealth initiatives, including the creation of institutional sales collateral and infrastructure positioning for Web3 developers
• Ecosystem Engagement: Oversee their presence at high-impact industry events, host community dinners, and maintain strong relationships within the Ethereum community to rally support for institutional adoption
• Web & Messaging: Own the website and ensure messaging effectively balances the needs of diverse stakeholders, from credit market agents to crypto-native technologists

Benefits

• Impact: A front-row seat to Ethereum history and the opportunity to build the brand voice of a company transforming global financial markets
• Autonomy: Report directly to the CEO with the power to define the marketing roadmap for 2026 and beyond
• High-Performance Culture: Work with a top-tier team in a flexible, remote-first environment with deep ties to foundational Ethereum institutions
• Compensation: Competitive base salary plus an equity package
• Comprehensive Medical, Dental, and Vision healthcare
• 401(k) plan
• Unlimited PTO
• $1,500 home office setup stipend