Responsibilities

• Lead marketing strategy across existing and future business verticals, crafting campaigns and messaging tailored to both B2C and B2B audiences.
• Build the marketing playbook for launching new verticals as Infinite Music expands, owning everything from positioning to first-campaign execution.
• Direct a strategy to launch and maintain lead generation funnels grounded in organic growth: building traffic and community first, then layering in paid amplification to scale what's working.
• Establish KPIs, manage the marketing tech stack, and deliver clear performance reporting to leadership, ultimately connecting marketing activity directly to pipeline.
• Define Infinite Music's brand positioning and direct a content and social strategy grounded in value-led storytelling, educating target clients on what we offer, with lead generation as the north star.
• Build and maintain high-conversion sales assets (pitch decks, one-pagers, case studies, and landing pages) that equip the Sales and A&R teams to move prospects through the pipeline faster.
• Identify and manage industry sponsorships, conference activations, and strategic partnerships, ensuring every activation has a clear lead-capture mechanism and measurable ROI.
• Manage and nurture vendor relationships.
• Work directly with clients on active projects, serving as the marketing lead responsible for translating campaign strategies into clear direction and ensuring execution aligns with client expectations.
• Work cross-functionally with the distribution, sales, and social media departments to align marketing efforts with broader business objectives.