Responsibilities

• Own the marketing roadmap — setting priorities, allocating budget, tracking performance against pipeline and revenue targets, and continuously optimizing based on data.
• Develop and execute marketing strategies — social media, email campaigns, content, and all marketing materials — with every initiative measured against its contribution to new client acquisition and brand authority.
• Lead brand strategy and ensure consistent, differentiated messaging across all touchpoints — ensuring UtiliSave's proof points (94% success rate, $700M+ recovered, 35-year track record, contingency model, legal backstop) are woven into every client-facing communication.
• Own and optimize all digital marketing channels — SEO/SEM, LinkedIn paid media (the primary B2B channel for this audience), Google Ads, email marketing, and website performance — with clear KPIs tied to lead volume, lead quality, and cost per acquired client.
• Conduct and supervise research to monitor market trends, competitive activity, and client behavior — identifying gaps and white space that UtiliSave can own before competitors do.
• Build and execute the CEO thought leadership platform: speaking engagements, industry publications, podcast opportunities, and LinkedIn content strategy that cement UtiliSave's CEO as the authoritative voice in utility cost recovery.
• Report on campaign results, ROI, pipeline impact, and brand health to leadership on a regular cadence, using dashboards and attribution data that connect marketing activity to revenue outcomes.
• Serve as brand guardian for all internal and external communications — ensuring every client touchpoint, proposal, and outreach reflects UtiliSave's positioning with precision and consistency.
• Participate in the selection and onboarding of marketing support staff as the team grows — setting clear role expectations, managing day-to-day work, and developing team members to expand the marketing function's capacity and reach.
• Build and manage relationships with external vendors, agencies, and freelancers — maintaining quality and cost discipline while scaling output beyond what the internal team can execute alone.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field required. MBA or advanced degree a plus.
• 6+ years of B2B marketing experience, with at least 2 years in a strategy-owning or marketing leadership role.
• Demonstrated experience managing or mentoring direct reports, junior staff, or agency/vendor teams — with a track record of developing talent and expanding team output.
• Proven success building and executing B2B strategic marketing plans that drove measurable pipeline growth — not just brand awareness. References and portfolio of results required.
• Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics with a proven ability to tie channel performance to pipeline and revenue, not just impressions and clicks.
• Deep familiarity with LinkedIn as a B2B marketing and thought leadership platform including LinkedIn Ads, LinkedIn Newsletter, and organic content strategy for company pages and executive profiles. LinkedIn is the primary channel for reaching UtiliSave's target buyer (CFOs, VPs of Real Estate Operations, Facilities Directors at large commercial and institutional organizations) and hands-on expertise is required, not optional.
• Current certifications in Google Ads, LinkedIn Marketing, SEO, and email marketing/CRM platforms strongly preferred. Certifications demonstrate currency — this industry moves fast and we expect our marketing leader to stay ahead of it.
• Experience with CRM systems (HubSpot or Salesforce preferred), marketing automation tools, and data visualization/reporting platforms.
• Experience with graphic design tools (Canva, Adobe Photoshop) and video editing software — with the ability to produce professional-quality content independently when needed.
• Experience with website management platforms (WordPress preferred; Squarespace or Wix acceptable).

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• 3 weeks paid time off to start, plus 11 paid holidays