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LulaKate

Head of Marketing & Ecommerce

Charleston, SC (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive LulaKate’s DTC ecommerce on Shopify with end-to-end site and product content ownership, plus revenue growth initiatives.

  • Primary ownership of the Shopify store, updates, and merchandising.
  • Must-have: Proficiency in Shopify and data-driven decision making.
  • Standout: Collaboration with external developers and marketing partners to scale online revenue.

Job Description

Responsibilities

  • Own day to day management of the Shopify website and all web content
  • Execute web updates to launch new product pages and collections; manage the visual merchandising of the website and keep product categories up to date.
  • Own product uploads, including copy, inventory amounts & all imagery
  • Ensure product pages, site merchandising, and inventory are accurate
  • Liaise with outside web developer to trouble shoot glitches or errors on site
  • Liaise with outside web developer to launch new web features, apps, & integrations
  • Constantly monitor web functionality to ensure a seamless shopping experience
  • Ensure web inventory is accurate
  • Plan web buys and delivery dates
  • Identify and implement new revenue opportunities, partnerships, and digital growth initiatives

Requirements

  • 5+ years experience in DTC marketing
  • Proficient in Shopify
  • Experience with Klayvio, Meta Ads Manager, and Google Analytics
  • Data focused & detail oriented, with strong analytical skills
  • Excellent follow though. A Self- starter that is able to be self directed.
  • Experience in Fashion or Consumer/ Lifestyle brands required
  • Must have a high taste level and discerning eye

Benefits

  • Benefits include employee discount, 401k, PTO and health insurance.
LulaKate logo

LulaKate

Bespoke dresses for bridesmaids, social affairs, and celebrations. Designed in Charleston, SC | Made in NYC

Founded in 2003
North Charleston, South Carolina, USA
4 employees (2 in marketing)
www.lulakate.com

Traffic Signals

Monthly Visitors
11.7K
Monthly Google Ads Budget
$163
Traffic Source Mix
Search
36.9%
Direct
40%
Referral
4.2%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)