Responsibilities

• Lead brand strategy, positioning, and storytelling to drive awareness, relevance, and emotional connection across markets; ensure brand consistency and excellence across all guest and team member touchpoints including restaurants, digital platforms, social media, partnerships, and internal communications.
• Own revenue and growth marketing strategy, driving same-store sales, guest frequency, and lifetime value across on-premise, off-premise, digital, CRM, loyalty, and new restaurant openings; prioritize high-impact, data-driven initiatives that deliver measurable ROI.
• Oversee integrated marketing campaigns and channel execution across digital marketing, CRM, social media, and restaurant-level marketing; ensure initiatives are effectively planned, executed, and optimized to support brand and revenue objectives.
• Lead communications and public relations strategy, including media relations, awards, thought leadership, crisis communications, and internal communications; protect and elevate brand reputation.
• Develop and lead corporate social responsibility (CSR) and community engagement strategy aligned with brand values; integrate social impact into brand storytelling, partnerships, and team member engagement.
• Build and lead a high-performing marketing organization, including team development, agency management, and cross-functional partnership with Operations, Finance, Development, and People & Culture to ensure aligned and effective execution

Requirements

• 12–15+ years of senior marketing leadership experience
• Proven experience leading brand, growth, and communications functions
• Strong commercial mindset with a track record of driving revenue and growth
• Experience managing cross-functional teams and agency partners

Preferred

• Experience scaling consumer brands
• Deep expertise in digital, CRM, PR, and earned-first marketing strategies
• Experience operating in capital-efficient or limited-media environments

Benefits

• Competitive Pay & Benefits
• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through BenefitHub
• Employee Meal Discounts
• Flexible Time Off (FTO) to support work-life balance (accrued based on length of service)
• Paid Sick Leave (PSL) to care for your health or loved ones
• Quarterly Wellness Days - extra time off to recharge every season
• Bonus Eligible
• Opportunities for growth; we love promoting within