Responsibilities

• Define, document, and execute the organization’s marketing and creative strategy across client engagements, business development initiatives, and internal brand positioning, ensuring alignment to company growth objectives and client outcomes.
• Act as a senior strategic advisor to clients, leading discovery and strategy sessions to translate complex customer, policy, regulatory, or organizational challenges into clear marketing frameworks, campaign architectures, and actionable creative briefs.
• Design and oversee integrated, multi‑channel campaign strategies, aligning brand, messaging, audience insights, and channel selection to drive measurable performance outcomes and contract deliverables.
• Lead long‑range marketing and creative planning, developing roadmaps and phased execution plans for a diverse portfolio of engagements, including large‑scale public‑sector and highly regulated initiatives.
• Set and enforce creative quality and strategic standards, reviewing and approving creative output to ensure work reflects intellectual rigor, originality, and strategic coherence, and meets or exceeds client requirements, brand guidelines, and contractual expectations.
• Lead the conceptual development of high‑impact, differentiated campaigns, setting the creative vision for work that is strategically grounded, emotionally resonant, and clearly distinct in the market.
• Facilitate and lead concept‑generation processes, including strategy workshops, creative discovery sessions, storyboard reviews, and concept inception phases, ensuring ideas are rooted in audience insight and aligned to campaign objectives.
• Provide executive oversight to all creative disciplines, including graphic design, brand development, copywriting, multimedia storytelling, and video production, ensuring seamless collaboration and consistent creative execution across teams.
• Elevate creative quality and consistency by establishing and enforcing design systems, brand frameworks, and quality‑control standards, ensuring creative output is scalable, repeatable, and aligned with both client and organizational brand expectations.
• Champion a culture of experimentation and innovation, encouraging teams to test new approaches in narrative structure, visual language, and cross‑platform engagement while balancing creative risk with strategic intent.

Requirements

• 10-15 years of progressive leadership experience in marketing, brand strategy, integrated communications, or design.
• Bachelor’s degree in marketing, communications, visual media, graphic design or related field.
• Demonstrated success leading complex, multi-channel campaigns for enterprise or public-sector clients.
• Deep expertise in strategic marketing frameworks, brand architecture, and audience segmentation.
• Strong portfolio demonstrating sophisticated conceptual thinking and creative execution.
• Proven ability to lead and inspire high-performing, multidisciplinary teams.
• Exceptional presentation and executive communication skills.
• Proven experience working with a broad range of media, including digital, social, advertising, events, collateral, print, radio broadcast, tv, and video.
• Ability to work in a fast-paced environment with tight deadlines, simultaneously managing multiple projects.
• Applied working knowledge of ADA, 508 Compliance, WCAG, and related impacts on creative outputs and products.

Preferred

• Experience in a marketing agency or consulting environment serving both private and public organizations.
• Background in public-sector communications, policy communications, workforce, health, environment, science, or technology.
• Experience in strategic communications, copywriting, earned media or public relations.
• Master’s degree in marketing, communications, business, or related field.
• Experience supporting state, local, or federal government campaigns.
• Proficiency in Adobe Creative Suite.

Benefits

• Medical
• Dental
• Vision
• 401K Retirement with match
• Paid Time Off (PTO)
• Paid Holidays
• Paid Parental Leave for Birthing & Non-Birthing Parents
• Paid Jury Duty, Bereavement Leave
• Short-Term & Long-Term Disability Insurance
• Group Term Life Insurance