Responsibilities

• Develop and execute integrated marketing strategies aligned to business objectives across payments, investment services, corporate, commercial, and institutional banking segments.
• Serve as the senior marketing advisor to executive business leaders, product executives, sales leadership, and segment heads.
• Lead positioning and go-to-market efforts
• Identify growth opportunities across target industries, client segments, and geographies.
• Design and oversee acquisition campaigns that generate qualified opportunities for relationship managers and sales teams.
• Develop segment-specific marketing programs to increase penetration within middle market, large corporate, institutional, and sponsor-backed client segments.
• Partner closely with sales leadership to improve pipeline generation, conversion rates, and client engagement outcomes.
• Support cross-sell and wallet-share expansion initiatives across treasury management, payments, capital markets, and investment services.
• Lead client lifecycle and relationship marketing initiatives focused on retention, engagement, and expansion.
• Develop thought leadership, content marketing, events, and executive engagement strategies that reinforce trusted advisor positioning.

Preferred

• Demonstrated success supporting complex B2B sales organizations and revenue growth initiatives.
• Strong understanding of corporate and commercial client buying behaviors and relationship-based selling models.
• Experience leading integrated marketing programs across digital, content, events, brand, and demand generation channels.
• Deep knowledge of payments, treasury services, lending, institutional products, and/or investment solutions preferred.
• Proven ability to influence senior executives and lead cross-functional initiatives in a matrixed organization.
• Experience managing large-scale budgets, agencies, and marketing technology platforms.
• Strategic, curious, action-oriented leader who can balance moving quickly with an eye on long-term objectives
• Exceptional interpersonal, verbal, and written communication skills
• Proven ability to integrate AI and automation into end-to-end marketing ecosystems to drive efficiency, scalability, and measurable revenue impact.
• Working knowledge of AI use cases across the customer lifecycle, including predictive targeting, lead scoring, next-best-action, and dynamic personalization.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here .