Head of Marketing & Content

Anaheim, CA (On-site)

$80K/yr – $120K/yrSenior LevelFull time

Posted 11 days ago

Job Summary

Own and execute content strategy across video and written formats, manage a high-volume content calendar, and drive multi-channel campaigns that support sales, recruiting, and thought leadership.

Own strategy and execution for company pages, executive profiles, and multi-channel thought leadership
Align content efforts with SDR, outbound campaigns, and pipeline impact

Job Description

Responsibilities

Shoot photo and video content
Edit short and long form video
Write LinkedIn posts, articles, case studies, emails, and website copy
Interview employees, customers, executives, and technical experts
Turn shop floor activity into compelling stories
Repurpose individual stories into multiple pieces of content across channels
Build and manage a consistent content calendar
Own strategy and execution for company pages, executive profiles, thought leadership, customer engagement, recruiting content, and content supporting outbound sales efforts
Identify target customers and industries
Develop messaging and campaigns

Requirements

Excellent writing ability
Strong content creation skills
Video shooting and editing experience
Deep understanding of LinkedIn
Strong marketing strategy instincts
Experience across multiple digital channels
Experience working directly with sales teams
Experience managing SDR agencies, lead generation partners, or outbound campaigns
Strong analytical instincts and an ability to connect marketing activity to commercial results
The ability to understand technical products and communicate them simply

Preferred

Experience using AI to dramatically increase content production and editing speed
SEO and website management experience
CRM experience
Industrial, manufacturing, infrastructure, aerospace, defense, construction, engineering, or technical B2B experience

Pen Manufacturing

We help companies with their outsourced manufacturing requirements, Since our founding in 1982, Pen Manufacturing has been a trusted resource for metal fabrication, welding, machine shop and design services.Thru 30+ years in the industry, we have successfully completed projects that have landed across the globe.With over 25 highly skilled craftsmen in the shop and a robust team in the front office that manages the work flow thru the shop, the team at Pendarvis has honed their skills on providing manufacturing solutions to meet or exceed customers expectations.Today, we have the honor of working with a work hardened group of problem solvers. The team we are blessed with have diverse backgrounds, skill-sets and real-world experience. A close knit family, we hail from the top of our fields. We are thinkers, builders and doers, ready to work for you!Core Competencies:Precision CNC Machining - Manual machining - Structural steel projects - Welding and metal fabricationMachine buildingOur company website can be found at www.PendarvisManufacturing.com

Founded in 1982

Anaheim, California, USA

29 employees (1 in marketing)

www.pendarvismanufacturing.com