Responsibilities

• Drive the end-to-end development and execution of Citizens’ marketing strategy, from ideation through implementation, to enhance brand presence and drive customer acquisition
• Shape Citizens’ creative vision by developing innovative, brand-aligned marketing concepts that resonate with our audience
• Accelerate revenue growth by driving customer acquisition and retention through targeted, data-informed marketing strategies that deliver measurable business results
• Deliver comprehensive monthly marketing plans outlining strategic initiatives, creative direction, and execution timelines, ensuring alignment with quarterly goals
• Successfully plan and execute four distinct seasonal campaign cycles aligned with key business periods within the year
• Launch and manage a full in-house content pipeline, producing categorized high-quality marketing content aligned to brand standards
• Manage and evaluate marketing campaign success through key performance metrics, providing regular actionable reporting to leadership for continuous optimization
• Build and oversee a collaborations and partnerships program, encompassing influencers, brand ambassadors, and strategic brand partnerships, with clear milestones for engagement
• Sixth, guide the marketing sub-team by setting clear expectations, holding them accountable for outcomes, and supporting their development in alignment with marketing goals
• Design, launch, and measure a customer loyalty or retention initiative, with success criteria tied to repeat customer growth or lifetime value

Requirements

• Proven experience in digital marketing, preferably within the restaurant or hospitality industry.
• Strong knowledge of SEO best practices, social media platforms, and multichannel marketing strategies.
• Hands-on experience with advertising sales, performance marketing, and e-commerce platforms such as WordPress and HTML coding basics.
• Familiarity with marketing automation tools, Google Analytics, Facebook Advertising, Google AdWords, and email marketing platforms.
• Ability to craft engaging copywriting content tailored for diverse audiences while conducting market research to identify trends.
• Experience managing budgets for campaigns and collaborating across teams.