Responsibilities

• Seeding & PR Strategy: Lead our internal community team to operate and scale the seeding program across monthly product launches and re-animations. Build the strategy behind tiered seeding across micro and VIP creators. You'll own the full seeding pipeline, 2,000+ PR boxes per month via ShopMy, personalized opt-ins, and TikTok Shop (on and off platform).
• You'll have a clear point of view on who we're targeting, who's posting, and control access to the seeding list across launches and platforms.
• Paid Influencer Partnerships: Identify and negotiate deals across influencer tiers, with an eye for partners who deliver outsized return, whether through audience engagement, creative quality, newness, or authentic connection to Remedy. Source creators specific to product launches and keep proven partners activated on an evergreen basis.
• Build a disruptive paid influencer strategy that drives measurable traffic to Target.
• Own affiliate economics, commission structures, and platform negotiations across ShopMy and other tools.
• Dermatologist & Medical Influencer Relations: Build and manage relationships with dermatologist and medical professional influencers, a uniquely important channel for Remedy given our clinical positioning. Partner with Dr. Shah to identify, vet, and activate derm creators who can speak credibly to our formulations and efficacy.
• Content, Community and TikTok Shop: Paid Content & Creative: Source organic and paid content for media support on an ongoing basis. Apply learnings from previous rounds to inform creative briefs and content selection, continuously raising the bar on what performs.
• TikTok Shop: Lead our TikTok Shop team to drive daily growth through lives, target plan outreach, contests, seeding, and other platform-specific tactics. Ensure TikTok Shop activity is aligned with broader brand efforts and that TikTok ambassadors are being nurtured and developed.
• Community Strategy: Build and scale a brand community program that transforms customers into advocates — across social channels, SMS/email groups, loyalty programs, and in-person events and webinars.

Requirements

• Experience: 6–8+ years in influencer marketing and/or community management, with at least 2 years in a leadership role at a DTC or Omnichannel brand (Beauty or CPG preferred).
• Skill Set: Proven track record building and scaling both influencer programs (paid partnerships, affiliates, seeding) and brand communities.
• Analytical Mindset: Strong analytical mindset—ability to build dashboards, manage budgets, and drive strategic decisions using data.
• Tools: Fluency with community platforms, affiliate networks, whitelisting/allowlisting, and paid amplification tools.
• Location: Ability to work in-person in Los Angeles 3 days per week