Head of Inbound Marketing at 8x8 | Belville, NC | $173K/yr – $260K/yr

8x8

Head of Inbound Marketing

Belville, NC (Remote)

$173K/yr – $260K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel inbound growth for a B2B SaaS brand with end-to-end ownership of paid media, email, webinars, and lifecycle programs.

Own the global inbound strategy and multi-region paid media budgets
Must-have: 8+ years in growth/demand gen for B2B SaaS
Standout: Strong analytics, attribution, and testing mindset with ROI focus

Job Description

Responsibilities

Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline. Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline

Requirements

8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech.
Proven success managing multi-channel paid media budgets across regions.
Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels.
Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing.
Collaborative, curious, and fast-moving — you love connecting strategy with measurable outcomes.

8x8

3.5 Glassdoor

8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity.

Founded in 1987

Campbell, California, USA

2.8K employees (75 in marketing)

www.8x8.com

61% recommend to a friend

64% CEO approval