Head of Global Social Media at Western Digital | Irvine, CA | $140K/yr – $186K/yr

Head of Global Social Media

Irvine, CA (On-site)

$140K/yr – $186K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and shape the global social presence for a tech-focused brand, leading a multi-region team to execute a full funnel program on LinkedIn and YouTube while aligning with brand narrative and executive visibility.

Growth and Ownership: Lead global social talent, cross-functional collaboration with Brand/Creative/Content, and governance of the editorial calendar.
Programs and Measurement: Build and measure full-funnel social programs tied to follower growth, engagement, and share of voice across technology and AI conversations.
AI and Scale: Drive AI-powered content creation and workflow automation to speed and scale social production and performance.

Job Description

Responsibilities

Lead, mentor, and develop a team of several social media managers across platforms and/or regions
Set clear priorities, allocate workload, and build team capability to execute against the global social strategy
Foster a high-performing, collaborative team culture aligned to brand and business goals
Define and own the long-term vision for WD's social media presence (with deep focus on LinkedIn and YouTube), ensuring every program reinforces the company's corporate narrative, brand positioning, and business priorities
Build programs spanning the full funnel: awareness, thought leadership, executive visibility, and product marketing
Guide the team’s development of social-first content (executive thought leadership, video, campaign assets, customer stories, event coverage) in partnership with content, creative, and comms teams
Drive innovation in AI-powered content creation, workflow automation, and performance optimization to enable faster, smarter, and more scalable global content production.
Serve as the global gatekeeper for brand standards across all social channels — voice, tone, visual identity, and messaging consistency
Ensure that every social activation reinforces WD's long-term corporate narrative, connecting product launches, executive communications, customer stories, partnerships, and events into a cohesive market story.
Partner with Brand and Creative teams to ensure every asset reinforces WD’s brand guidelines, even as content scales across regions and platforms

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
8–12+ years in social media, digital marketing, or brand marketing; 5+ years leading global programs and managing teams, ideally in tech, SaaS, hardware, or B2B
Proven people management experience, with a track record of developing and growing social media talent
Demonstrated ability to influence and advise senior executives, balancing strategic counsel with hands-on execution in a fast-paced, global organization.
Demonstrated experience enforcing brand guidelines at scale across global teams and channels
Deep platform expertise (LinkedIn, YouTube, X, Instagram) and fluency in campaign management and ABM strategy
Proficiency with social management/analytics tools (Sprout Social, Meltwater, Google Analytics)
Hands-on familiarity with AI-powered content creation and editing tools
Strong content production, analytical, and executive stakeholder skills
Up to 30% travel for corporate events and trade shows, including major industry events (e.g., COMPUTEX)

Benefits

We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan.

Western Digital

3.8 Glassdoor

At Western Digital, our vision is to unleash the power and value of data. For decades, we have been at the forefront of storage innovation, which fuels our mission to be the market leader in data storage, delivering solutions for now and the future. We are committed to providing scalable, sustainable technology for the world’s hyperscalers, enterprises, and cloud providers, and delivering cutting-edge innovation that will drive the next generation of AI-driven data workloads. All that we do is powered by our people, who are united in a common purpose of creating solutions that move the world forward. Learn more at www.westerndigital.com.

Founded in 2003

San Jose, California, USA

23K employees (792 in marketing)

www.westerndigital.com

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