Head, Emerging Brand Partnerships, BIL US, Brand Innovation Lab, US

New York City, NY (On-site)

$174K/yr – $235K/yrSenior Level2+ years expFull time

Posted 3 days ago

Job Summary

Own and drive the US sponsorship program from vision to execution, leading negotiations, operations, and cross-functional delivery for high-value brand partnerships.

  • Define program vision and identify high-value sponsorships
  • Lead deal closure and end-to-end relationship management
  • Build and run the campaign infrastructure, measurement, and renewal storytelling

Job Description

Responsibilities

  • Define and execute the overarching program vision for US sponsorships — identifying high-value IP, cultural moments, and tentpole events that create differentiated, only-at-Amazon experiences for brand partners
  • Lead initial brand negotiations, pitch narrative development, and deal closure; own the end-to-end relationship from first conversation through signed commitment
  • Build and manage the operational infrastructure, creative resources, and cross-functional processes required to deliver sponsorship campaigns against brand and partner goals
  • Oversee end-to-end campaign execution including budget management, timeline oversight, workback development, and performance tracking across all channels and formats
  • Engage senior leadership and key stakeholders across Ads, XCM, Retail, and third-party partners to secure sponsorship requirements, align on deliverables, and unblock dependencies
  • Lead, mentor, and inspire a high-performing creative team spanning design, art direction, copy, motion, and production — fostering a culture of creative excellence and operational rigor
  • Define KPIs and success metrics at both the program and campaign level; measure and communicate results to internal teams, leadership, and brand partners
  • Develop sponsorship tiers, pricing models, playbooks, and scalable frameworks that drive long-term revenue growth and program repeatability
  • Manage annual planning, pipeline development, and OP1/OP2 narrative contributions; maintain visibility into revenue pacing and forecast accuracy
  • Own escalation and risk mitigation for at-risk deals, funding gaps, IP access challenges, and campaign-level operational issues

Requirements

  • 5+ years of professional or military experience
  • 5+ years of business development, partnership management, or sourcing new business experience
  • 7+ years of sales, inside sales, or business development experience
  • Experience building and hiring a sales team

Preferred

  • Experience developing efficient and scalable sales operations processes
  • Experience defining sales tech requirements for a CRM such as Salesforce
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Salaries

Posted range

$174K/yr – $235K/yr

Taken straight from the job posting.

See all Amazon salaries

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