Responsibilities

• Own Amazon entirely: new customer acquisition, existing customer re-purchase, product launches, listing optimization, and agency management.
• Set the commercial direction, hold the agency accountable, and coordinate the internal team to deliver every asset Amazon needs — creative, copy, imagery.
• Launch N1, N2, and the silk pillowcase on Amazon. Build the listings from zero.
• Identify and close the optimization gap on the existing mouthpiece listing. $1.8M/year in profit with no attention is a floor, not a ceiling.
• Own the Shopify website: structure, product pages, customer journey, and conversion rate.
• All organic traffic, direct traffic, and referrals that reach the website are your commercial responsibility to convert.
• Brief and direct developers and designers to build and improve pages.
• Note: paid media landing pages live on a separate platform and belong to the performance department. Shopify is your domain.
• Set the commercial email strategy: segmentation, offer sequencing, and campaign calendar.
• Direct the agency. Decide what gets sent, to whom, and why. The agency executes. You own the outcome.

Requirements

• You joined a DTC brand in the $0–$50M range and were part of growing it to $100M+.
• You have owned Shopify as a commercial channel.
• You have built or rebuilt product pages, structured a website, and improved conversion rate with measurable results.
• You have built or rebuilt an email programme from a weak baseline.
• You set the strategy, segmented the list, directed the execution, and owned the revenue outcome.
• You have launched at least one new product end-to-end — pages, sequences, and channel infrastructure built from zero.
• You have managed a cross-functional team without being the executor.
• You think in revenue and margin, not in open rates and impressions.
• You are commercially driven.
• You are comfortable with ambiguity.

Preferred

• Amazon experience — not required, but a significant plus.
• Experience managing and directing external agencies across multiple channels simultaneously.

Benefits

• Fully remote.
• A team of killers who take the work seriously and do not tolerate mediocrity.