Head of Culture (dual property)

Mammoth Lakes, CA (Unknown)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing strategy and storytelling for Outbound Yosemite & Mammoth, linking brand, events, and community partnerships to guest experiences.

  • Own marketing plan, digital channels, and campaigns across the property.
  • Must-have: 5–7 years in hospitality marketing or cultural programming.
  • Standout: Pre-opening readiness and local-market engagement.

Job Description

Responsibilities
  • Marketing Leadership & Strategy Develop and execute the property’s marketing plan including digital channels, brand storytelling, advertising needs, and local partnerships.
  • Lead all content development including website updates, email campaigns, and social media collaborations.
  • Manage relationships with media partners, influencers, photographers, videographers, and the Yosemite and Mammoth Chamber/DMO.
  • Ensure all digital and print collateral reflects Outbound’s personality and brand standards.
  • Use analytics to evaluate marketing performance and adjust strategies based on engagement, demand patterns, and KPIs.
  • Partner with Coraltree’s Brand & Marketing team on larger campaigns, creative needs, brand initiatives, and messaging consistency.
  • Cultural Programming & Guest Experience Create, plan, and execute on-property events, signature programming, and seasonal activations that reflect the Outbound ethos of nature, adventure, and community.
  • Build and nurture relationships with local guides, artisans, makers, wellness practitioners, and small businesses to deliver authentic guest experiences.
  • Support experiential sales efforts by curating cultural touchpoints that enhance group and leisure stays.
  • Work alongside Operations teams to ensure seamless implementation of events, activations, and guest-facing experiences.
Requirements
  • Bachelor’s degree in marketing, Communications, Hospitality, or a related field preferred.
  • 5–7 years of experience in hospitality marketing, lifestyle branding, community engagement, or cultural programming.
  • Strong digital marketing skills with experience in content creation, social media strategy, and marketing campaigns.
  • Proven ability to create events, activations, or partnerships that enhance guest experience and strengthen community ties.
  • Excellent storytelling, communication, and visual-content skills.
  • Highly organized, flexible, and comfortable navigating a fast-paced pre-opening environment.
  • Experience working in resorts, adventure, outdoor, or lifestyle-driven hospitality is a plus.
  • Local market knowledge or a strong curiosity for Yosemite & Mammoth’s culture, landscape, and creative community.